Privacy Policy

This policy explains what information Swirl & Shine collects, how we use it, and the choices you have. Swirl & Shine is published by Type 5 Marketing LLC. We keep this deliberately short and plain.

Last updated: July 21, 2026.

What we collect

We collect only what the site actually needs to work:

• Contact form details. When you use our contact form, we collect the name, email address and message you submit. These are sent to us as an email (delivered through Microsoft Graph) so we can read and reply to your message.
• Analytics data.We use Google Analytics 4, which sets cookies and collects standard, largely anonymized usage data — pages viewed, rough location, device and browser type, and how you arrived at the site — so we can understand what’s useful and improve it.
• Affiliate link activity. When you click a product link, that click passes through our /goredirect and on to the retailer. The retailer’s affiliate program (for example Amazon Associates) may record the click and any resulting purchase so the sale can be attributed to us. We see aggregate performance, not your name or card details.

How we use it

We use contact-form information to read and respond to what you send us. We use analytics to see which pages help and which don’t, so we can write better ones. We use affiliate data to understand which recommendations lead to purchases, which is how the site earns its commissions. We do not use any of this to build advertising profiles of you.

We don’t sell your data

We do not sell, rent or trade your personal information. The only parties who receive data are the service providers below, and only so the site can function.

Third parties

• Google Analytics (Google LLC) processes the usage and cookie data described above under its own privacy terms.
• Amazon Associates and any other affiliate networks we join process affiliate-link clicks and purchases under their own terms.
• Microsoft delivers contact-form submissions to us as email via the Microsoft Graph service.

These providers handle your data under their own privacy policies, which we don’t control.

Cookies

The main cookies on this site come from Google Analytics and are used to measure traffic. You can block or delete cookies in your browser settings, and you can opt out of Google Analytics using Google’s browser add-on. The site’s core content works fine without them.

Your choices

You can browse without submitting the contact form, decline or clear cookies in your browser, and ask us what personal information we hold about you or request that we delete it. To make any of these requests, just email us.

Contact

Questions about this policy, or about your data, can go to info@swirlandshine.com. If we make material changes to this policy, we’ll update the date at the top of this page.